Microsoft has made its new search engine, Bing, publicly available. The new search engine against Google. Bing has already replaced Live search and msn.com.
Bing is new design, along with a new name, is intended to make its technology more user friendly in the face of stiff competition and limited market share.
How Microsoft’s Bing is different from Google -
- Searches for videos return clips that can be watched by simply moving your mouse over the results.
- Travel related searches like "San Francisco to Miami flights" returns a ticket price at the top of the results.
- People can get cash back when they buy products from certain merchants that have a Bing symbol displayed next to their links.
- A list of related searches in the upper left hand side of the results page (Google places them at the bottom).
Steve Ballmer, Microsoft's CEO, has cautioned that the search landscape isn't going to change immediately, but rather evolve over several years. So don't count on hearing people using Bing as a verb, as in "Bing it," like you do with Google.
Renaming its search engine Bing is intended to help Microsoft with its branding, which even its executives admit, was lacking. Live Search, as its search engine was previously called never caught on and got lost in a mix of other Microsoft Live products.
Google, in Mountain View, dominates the search industry with 64.2 percent in April, followed by Yahoo at 20.4 percent and then Microsoft, in a distant third, at 8.2 percent, according to comScore.
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